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Why Sonu Nigam is embracing NFTs

Singer Sonu Nigam is venturing into the NFT world and hopes to create unique content material

Over a Zoom name on a wet day in Chennai, I flaunt my 1999 cassette cowl of Deewana, certainly one of Sonu Nigam’s hit albums. Sitting throughout a couple of thousand miles, inside a London suite, the singer flashes a smile that adjustments into a giant smile in a short time.

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“The business of music was very one-dimensional back then,” he says, referring to the start phases of his profession, “But so many things have changed since then. I have been witness to sweeping changes in the music industry — from cassettes, disks and CDs to digital platforms.”

He’s a part of one other big pattern at present: venturing into non-fungible tokens (NFTs), due to a partnership with Jet Synthesys. “It’s something precious, either from the past or a future prospect,” he says, “It is especially for people who value the artiste or content, and for those who treat it as an investment.”

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Sonu’s debut on this house will characteristic a particular observe titled ‘Hall of Fame’, which he labored on with composer-lyricist Jim Beanz a few years in the past. “I have sung thousands of songs in the last few decades, but this was among the toughest to sing,” he reveals, “The reason I like legends like Mohammad Rafi and Kishore Kumar is not because of their evergreen hits, but because they have attempted some songs that are very difficult to sing. ‘Hall of Fame’ is my attempt to do something like that.”

Wanting forward

After ‘Hall of Fame’, the singer plans to launch another artistic work of his as NFTs; that features some hand-written papers that he personally wrote earlier than recording a few of his hit numbers. “I have this habit since I debuted as a singer; I always write the place, time and date and team working on it, when I record my songs, apart from marking my comments with respect to the scale and pronunciation. For any music lover or collector, to possess that sheet written by a singer is precious, because it is a memory only he or she can share.”

Sooner or later, he even hopes to work on albums completely for the NFT world. “I was mulling about doing something exclusively, probably on the works of Mir Taqi Mir or Faiz Ahmad Faiz. A musical project for an audio label is familiar among audiences, but a project exclusively as an NFT would be niche and sought after.”

  • “Music has tremendous opportunities in the NFT space. The creative power of what an artiste creates can now be experienced by all. You can create access of a different kind for buyers – the successful bidder can not only meet the artiste, but can also probably work on a song with the musician they love. We hope it will resonate with music lovers all across the world.” — Rajan Navani, Vice Chairman & Managing Director, JetSynthesys

If he does that, it is going to be a flashback for him. For, Sonu Nigam is well-known for his non-filmi musical outings within the Nineties. What gave him the boldness again then? “I realised that a lot of art could be created beyond it through independent projects. I was open to trying newer things.”

It was most likely that urge to interrupt boundaries that led Sonu to the South. He’s no stranger to Tamil music, having debuted with AR Rahman’s ‘Varayo Thozhi’ from Denims (1998) and in addition subsequently singing for GV Prakash and lots of different composers. “I am lucky to have got the opportunity to work with the likes of Ilaiyaraaja and AR Rahman,” he says. “Late singer SPB was one of my special musical gurus; in fact, I sang ‘Aasman Kehta Hai Rab Se’ (Mast) keeping his delivery style in mind. We have done an entire US tour together, and he would love my imitation of various singers.”

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