The non-profit organisation has been working in the direction of advocating helmet security in India and the partnership with Royal Enfield goals to advertise street security in addition to change the attitude in the direction of it.
Helmets For India and Royal Enfield will public sale customised helmets to lift funds for helmet security
Royal Enfield has introduced its partnership with ‘Helmets For India,’ a non-profit organisation based by Niels-Peter Jansen. The non-profit organisation has been working in the direction of advocating helmet security in India and the partnership with Royal Enfield goals to advertise street security in addition to change the attitude in the direction of it. Whereas street security legal guidelines in India warrant the usage of a helmet on two-wheelers, the adoption stays dangerously low. Helmets For India has already been conducting completely different actions to lift consciousness about helmet security. With Royal Enfield’s help, the organisation goals to unlock the potential of the model’s large ecosystem that features the neighborhood and retail community.
Conceived in 2018, Helmets For India is an initiative began by Niels-Peter Jensen, a German filmmaker and former world champion mountain bike racer. Talking to carandbike, Niels spoke about his maiden journey to India a few years and a street accident that made him take into consideration the usage of helmets on two-wheelers, or somewhat the shortage of. He says that the incident compelled him to take cost and affect change within the curiosity of security.
Helmets For India makes use of artwork to make its assertion with helmets being the canvas. As Niels places it, each artwork and bikes stand for freedom and have the flexibility to attach with individuals transcending past the borders. The organisation has used self-expression and artwork as a way of inspiration to unite the worldwide bike neighborhood and lift consciousness for the reason for educating tens of millions on the necessity to put on a helmet.
Talking in regards to the collaboration, B. Govindarajan, Government Director, Royal Enfield, mentioned “Nurturing a culture of safe riding among enthusiasts has been a significant aspect of building the pure motorcycling experience for us at Royal Enfield. Awareness towards road safety, ensuring the adoption of the right kind of riding gear, and most importantly, helmet safety has been key pillars of this objective. Helmets For India is a unique initiative inspiring riders by positioning and showcasing helmets as an extension of their personality in addition to being a critical safety gear. This worked well with our own ethos of motorcycling being a means of self-expression and we are very happy to be partnering with Niels and Helmets For India.”
Niels-Peter Jensen, Founder, Helmets For India mentioned, “Helmets For India is a passionate endeavour born out of a cause which has become very close to me over the last few years. Lack of awareness on road safety contributes to a significant loss of lives in India every year. At Helmets For India, we are working towards creating exciting and engaging avenues to educate the riding community about the importance of road safety and adoption of helmets. We are excited and delighted to partner with a global motorcycling brand like Royal Enfield to help us drive positive change and inspire the riding community to embrace helmets as vital partners in their journeys.”
To kickstart the initiative, Helmets For India and Royal Enfield have put collectively a collective of world-renowned artists that may create distinctive and evocative artwork on helmets that shall be auctioned to lift funds for the reason for helmet security. About 25 international artists together with Jet Bailey, Ron Miller, Sankskar Sawant and Francesco Colombo’s helmet graffiti designs shall be unveiled throughout Royal Enfield’s social media channels in addition to the Helmets For India web site.
The ultimate artworks will be a part of the 30 beforehand created for Helmets For India final yr to participate in an exhibition and public sale the identical in India later this yr. Total proceeds from the public sale shall be donated to an Indian NGO that rehabilitates youngsters who’ve suffered severe head accidents in street site visitors accidents.
Moreover, Helmets For India and Royal Enfield are planning a experience in India that may have Niels in attendance and can see a staff of motorbike fanatics start their journey from the Royal Enfield Storage Cafe in Goa on a 1000 km experience to Kanyakumari. The motorcyclists plan to showcase the helmet artwork alongside the way in which and instil the significance of carrying a helmet whether or not on a two-minute journey to the grocery retailer or on a street journey to the Himalayas.
Helmets For India has already been endeavor completely different consciousness initiatives within the nation. This features a international collaboration to create customised helmets with 20+ famend artists equivalent to Dean Stockton aka D*Face, Magnus Walker, Steve Caballero, Roadkill or Rasmus Tikkanen. Their maiden consciousness experience passed off from Mumbai to Goa and noticed the staff conduct consciousness workshops and distribute over 300 helmets alongside the way in which. The staff was on a two-year hiatus as a result of pandemic however is all set to make a grand comeback in India with RE’s help.