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Reddit’s TikTok-Like Dubsmash to Shut Down, Its Video Instruments Coming to Essential Platform

Reddit acquired Dubsmash practically a yr in the past.

TikTok’s huge success with short-form movies has pushed different social networks to include the format on their platforms.

  • Reuters
  • Final Up to date:November 24, 2021, 18:41 IST
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Reddit is pulling the plug on its TikTok-like platform, Dubsmash, the social community mentioned on Tuesday, only a yr after shopping for it for an undisclosed sum to bolster its video creation instruments.

The standalone Dubsmash app won’t be accessible for obtain after February 22, Reddit mentioned, because it rolled out new digicam and modifying options as a part of its video instruments.

TikTok’s huge success with short-form movies has pushed different social networks to include the format on their platforms, with Snap rolling out Highlight; Fb, now Meta Platforms, launching Instagram Reels; and Alphabet’s YouTube launching Shorts.

“The Dubsmash workforce has been accelerating Reddit’s video, so components of Reddit will really feel acquainted to Dubsmashers,” the company said in a blog post.

Since Dubsmash’s acquisition, Reddit said it had seen 70 percent growth in overall hours watched, while the number of daily active video viewers rose by over a third.

Viewership for short videos, which the company defines as two seconds or less, has also risen by 50 percent quarter-over-quarter.

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