Purva, an ongoing exhibition in Bengaluru, shines a highlight on various Indian people artwork
Gond, Pichwai, Kalighat and Phad is perhaps dying artwork kinds from completely different elements of India, however the efforts of a handful of connoisseurs are bringing their magnificence to the plenty. Purva, an exhibition of Indian people artwork organised by Artwork & Past, is at the moment underway in Bengaluru.
Based eight years in the past by Sadhna Menon and Survika Chowdhary Bhalotia, Artwork & Past serves as a conduit between creator and collector; the exhibition seeks to strip the snobbery surrounding artwork and showcase conventional Indian artwork in a way that makes it accessible to everybody.
“We are trying to create a sustainability within the artists’ communities. While many are brilliantly talented, they lack the acumen or opportunity to promote their work,” says Sadhna Menon, including, “At the same time, we are trying to break the intimidation associated with art, encouraging people to enjoy and appreciate the artwork even if they don’t buy the pieces.”
Based on Sadhna, the reasoning behind curating the Purva assortment is to spotlight the beautiful range of historical Indian artwork. “Whether it is a pichwai, a kalighat or a miniature, they are all unique and different from each other. Another fascinating aspect of Indian folk art is the use of natural pigments, fruit and vegetable extracts — red from pomegranates, purple from flowers, rice powder for white and soot for black,” she says.
A few of the artwork kinds featured at ‘Purva’ embody Kalighat work by Rup Sona and Sumana from West Bengal; Gond artwork present in Madhya Pradesh, Andhra Pradesh, Maharashtra, Chhatisgarh and Odisha, offered by Hiraman Urweti and miniatures by people artist Abhishek Joshi in addition to Phad artwork that are scroll work from Rajasthan and creations of the Santhal tribes of West Bengal, Odisha, Bihar, Jharkhand and Assam.
Mukul Joshi, an artist from Rajasthan whose Pichwai works are on show at Purva, hails from a household that has been creating Phad artwork for 700 years. “Pichwai is created on cotton cloth and was originally meant to decorate the area of the temple behind the idols of Lord Shrinath. Though silk and paper can also be used as a canvas for Pichwai art, they are not too durable. Cow and lotuses are common motifs, while natural colours and 24-carat gold dust are applied via brushwork,” says 38-year-old Mukul who started portray on the age of 18, creating each Phad and Pichwai work.
“Although they’re conventional so far as their composition and topics are involved, the execution and color palette of those artists’ works is up to date. Hopefully, an elevated consciousness of the affordabilty of those indigenous artwork kinds as a marriage or house-warming present, will encourage artists.
With costs starting from ₹ 2000-₹ 31,000, Purva by Artwork & Past shall be on show at MKF Museum of Artwork, Lavelle Street, Bengaluru until November 28, 2021.