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Nothing confirms Qualcomm collab; will this be the trump card for brand spanking new merchandise?

Nothing, the start-up which launched the ear (1) wi-fi earbuds this summer time, has confirmed its collaboration with tech large Qualcomm for the long run line-up of merchandise. There’s additionally affirmation of $50 million in recent funding for Nothing. The corporate confirmed plans for launches in new product classes over the following few months and the Qualcomm partnership. The partnership will enable Nothing entry to the Snapdragon platform that would show to be a trump card for the following product classes the corporate needs to enter.

“The successful launch of our first product, ear (1), proved that there is room for a new challenger brand to emerge and disrupt today’s sea of sameness,” says Carl Pei, CEO and Co-founder of Nothing.

Nothing’s earbuds have been properly acquired. In two months, the London-based client tech firm says, it has shipped over 100,000 models. In India, the product is priced at 5,999 which is considerably extra reasonably priced than the worldwide pricing of £99, $99, and €99. The ear (1) stays obtainable solely on Flipkart in India. It has a major worth benefit over related noise cancelling wi-fi earbuds such because the OnePlus Buds Professional (round 9,990). The just lately launched Google Pixel Buds A-series (round 9,999) are additionally costlier, and don’t have lively noise cancellation.

Qualcomm has an intensive lineup of Snapdragon platform merchandise throughout smartphone processors, audio, synthetic intelligence, wearables, and good houses. These embody the Snapdragon Put on platform, Imaginative and prescient Intelligence platform, Snapdragon Sound, Sensible Show 200 Platform, and the Snapdragon smartphone merchandise, with the Snapdragon 888 5G cellular platform because the flagship product at the moment.

“By combining the power and efficiency of Snapdragon mobile platforms with 5G connectivity across many different categories of devices, we are fostering the development of innovative products that are intended to benefit consumers and deliver richer, more immersive experiences,” says Enrico Salvatori, senior vice-president and president, Qualcomm Europe/MEA, Qualcomm Europe, Inc, in a press release.

The recent funding of $50 million as a part of its Collection A extension comes when the corporate might be lining up launches over the following few months. Nothing has shared a full record of buyers. Axel Christofer Hedfors and Sebastian Ingrosso, who’re members of the music group Swedish Home Mafia, are confirmed to have invested in Nothing. “We look forward to working alongside Qualcomm Technologies and our strategic investors to achieve Nothing’s next phase of growth,” provides Pei.

In January, Nothing raised $15 million in Collection A funding, which adopted the $7 million in seed funding in November 2020. Nothing’s buyers embody Google Ventures, Kevin Lin, the co-founder of Twitch, Steve Huffman who’s co-founder and CEO of Reddit, and Kunal Shah, founding father of Indian fintech start-up CRED.

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